Joseph is a British fashion label founded in 1972 by Joseph Ettedgui. Originally started as a fashion boutique in London, the company quickly gained recognition for its high-quality men's and women's clothing as well as its avant-garde designs. Joseph Ettedgui was known for his innovative approach to fashion and his ability to set trends.

A fascinating facet of the Joseph brand is its role as a pioneer in the fashion industry. Since its inception, Joseph has continued to innovate and set trends. For example, Joseph was one of the first fashion labels to offer luxury fashion in a boutique atmosphere, long before this became mainstream. In addition, Joseph has also been a pioneer in collaborating with emerging designers and promoting new talent.

In addition, Joseph is characterized by its timeless elegance and attention to detail. The collections are known for their quality and perfect fit, making them a popular choice for discerning customers looking for style and durability.