H2OFagerholt is the label launched by Danish sportswear brand H2O in collaboration with the mother-daughter design team Julie and Bex Fagerholt.

The partnership grew out of a wish to give women a contemporary take on activewear, a collection of mix-match pieces that break down the border between workout and everyday clothing.

H2OFagerholt is a coming-together of the technical expertise at H2O, a brand that has made clothes that the Danish have been vacationing in for 40 years, and the cheeky fun aesthetics and playful colours of the Fagerholts.